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UX + UI Design


Hello there. I like to create intelligent designs and create meaningful connections.

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UX + UI Design


Hello there. I like to create intelligent designs and create meaningful connections.

Work

I'm always adding new things to keep my portfolio up-to-date. Here is some of my latest work!

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About Me


About Me


Hello. I’m Samantha, but most people know me by the name Sammy. I specialize in UX/UI design for both mobile and web.

As a graduate in Biological Sciences and a contributor to the scientific community, I’ve learned much about the scientific process and have crafted an aptitude for solving problems in my recent years. During my transition from the scientific community to injecting myself into the design community, I found that design is science with a little bit of spunk.

Just as the scientific method is a process to explore real-world observations and answer questions through experimental design, testing, analysis, and communication of results, this similar approach is what I use in my design process. User-centered design is the foundation for my work and my love for travel and different cultures are what inspire my visual designs. Ultimately, I want to utilize my skills and experiences to create intelligent designs and gift users with engaging experiences and meaningful connections through my work. 

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My process


My process


DESIGN PROCESS:

I have an adaptable design process which varies on the scope of each project and each client’s needs. Having a design process allows me to organize my thoughts and tackle each part of the problem, one step at a time.

Research & Strategy

Survey I survey the client to better understand the business goals, company’s brand identity, and users.

Web Audit For re-design projects, I examine the existing website and take note of any areas for growth or improvement.

Exploration I explore the needs of the users and perform a competitor review.

Brainstorm I sketch out any rough ideas, concepts, and start to form an actionable plan moving forward.

UX Design 

 

Personas Craft personas based on the prior research of each type of user

User flows Create user-centered flows to allow for effective and efficient completion of goals.

Lo-Fidelity to High-Fidelity Wireframes I start with a few sketches which are transformed into digital wireframes which can be tested and reviewed for future iterations.

UI Design

Visual Design I explore visual design patterns and experiment with different color palettes, typography, and styles and I ultimately compile a style tile with each component

High-Fidelity Mockup I apply the visual design patterns that I had experimented with and apply them to my wireframes. I further refine each component to pixel perfect designs.

UI Kit I consolidate all relevant design components into a UI Kit for later use.

Prototyping & Testing

Interactive Prototypes I build an interactive prototype to demonstrate motion, content, and start and end states.

Testing Conduct user testing to identify any gaps existing in the design and further refine the product to its final state. 

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Say hello


Based in the San Francisco Bay Area

Say hello


Based in the San Francisco Bay Area

Have questions or just want to chat?